The ultimate goal of all art is to deliver a message. Designers, photographers and filmmakers must learn a new way of seeing and understanding the composite character of this message, both as a totality and in terms of its parts. In rare moments of illumination beyond man’s will, heaven may allow art to blossom from the work of his hand, but the foundations of proficiency are indispensable to every artist.
This is the original source of creative design. That is why we look to create a new guild of craftsmen, guided by a strong knowledge base and a fluid allocation of talent, to provide cross-media and modern ideas in the form of visual pieces finally tuned to the culture of today and the vision of tomorrow.